01
You're Not Eating Too Much. You're Guessing.
What a woman over 50 actually needs, why we underestimate what's going in, and how the overeat-then-restrict cycle keeps the scale stuck.
A LIVE 3-Hour Workshop · Saturday, Oct 24
What if you started January 10 pounds LIGHTER instead of 10 pounds HEAVIER?
Stop Starting Over.
How to finally lose weight after 50, without another restrictive diet. (Yes, even through the holidays.)
with Jennifer Powter, MSc · 12–3pm ET / 10am–1pm MT / 9am–12pm PT · Live on Zoom
When
Saturday, Oct 24
10am - 1pm MT / 12–3pm ET · live on Zoom
What
3 hours, live
Learn it, write it, go implement it.
Your seat
$47
Workbook, bonus, replay + the Stop Starting Over Community
Sound familiar?
You know what to do. You just don't do it.
Not for long, anyway.
You start strong on Monday.
By Thursday, you crave a glass or two of wine and go out for appies with friends. You promise yourself you'll be "good" tomorrow. Then Friday comes and you totally fall off the wagon. You eat the chocolate, followed by some chips, and you promise you'll start again next Monday.
Then it's, "I'll start fresh on November 1st."
Then it's, "What's the point, with all the parties coming? I'll start January 1st."
And just like that, another year of starting over. And every January, you're starting from further back. This is how 40–50 lbs can creep on in just a few years.
It's not because you lack willpower. It's because no one ever taught you what actually works for a woman's body after 50, or why you keep eating when you're not even hungry.
This holiday season can be different.
Imagine waking up on January 1st feeling lighter, more confident and proud of yourself.
Not 10 pounds heavier. Not uncomfortable in your clothes. Not promising yourself, again, that THIS will be the year. Just already on your way.
What you'll learn
In 3 hours on Saturday, you'll discover how to finally make it stick.
No restrictive rules. No starting over in January. Just what actually works for your body now.
- Actually LOSE weight between now and January. Enjoy Halloween, holiday dinners, work parties and your favourite foods without putting your goals on hold.
- Stop losing and regaining the same 10, 20 or 30 pounds. Find out why the weight keeps coming back, and how to finally break the cycle.
- Feel in control around food again. Stop letting stress, cravings, evening snacking and the endless office treats decide what you eat.
- Get your metabolism working WITH you after 50. Lose weight without starving yourself, cutting carbs or spending hours exercising.
- Leave with your personal 10-week holiday game plan. Built live, in your workbook, before you log off.
What happens in the 3 hours
Not a webinar. A workshop.
You won't just watch slides and get pitched. You'll learn, you'll write, and you'll watch me coach real women, live.
02
It Was Never About Willpower.
If rules and red-light foods worked, we'd all be a size two. Why you eat when you're not hungry, and what to do instead.
03
Consistency Wins.
Fat loss is a marathon, not a sprint. Why starting over every Monday is the real reason the weight isn't moving.
04
Live Coaching.
I'll coach women live and show exactly where the weight is getting stuck. After 15+ years of doing this, I can usually spot it in minutes.
05
Your Holiday Game Plan.
We'll build your plan for the next 10 weeks together, so Monday morning you already know what to do.
There's a 15-minute break in the middle. Bring a coffee, a pen and your workbook.
Real women. Real words.
They stopped starting over.
Straight from our group chats and live calls.
Saturday, October 24 · 12–3pm ET
Choose your ticket.
Workshop Ticket
$47
USD · one-time
- The LIVE 3-hour Stop Starting Over workshop, Saturday, October 24
- The Stop Starting Over Workbook, to fill in as we go
- The Stop Starting Over Community on WhatsApp, from the minute you register until November 1
- BONUS: The Holiday Party Playbook (coming soon)
- Replay access for 3 months, if you can't make it live
VIP Ticket
$127
USD · one-time · only 15 seats
- Everything in the Workshop Ticket, including the Stop Starting Over Community on WhatsApp
- A private, small-group VIP Q&A with me on Sunday, October 25 at 12pm ET / 10am MT. One hour, limited seats. Bring your questions about your body, your food and your plan.
- First pick of one-on-one strategy session times before or after the workshop
VIP seats are limited to 15 so everyone gets heard.
Everything you get
Your ticket is more than 3 hours.
A workbook to build your plan, a community to help you follow it, and a playbook for every party in between.
Every ticket
The Stop Starting Over Workbook
You'll fill this in during the workshop, one section per teaching block.
By the end you'll have it all on paper: where your eating is going sideways, what's really driving it, and your personal plan for the next 10 weeks.
Starts today · on WhatsApp
The Stop Starting Over Community
You won't be doing this alone. Join the moment you get your ticket, and stay with us until Sunday, November 1.
- Get ready together before Saturday
- Daily prompts to put your plan into action
- Share your wins and stay accountable
Bonus · coming soon
The Holiday Party Playbook
- What to eat before you walk into the office party, so you're not starving at the snack table
- How to build a plate at a holiday dinner that you'll actually enjoy
- How to handle "Oh, just have one!" without being the odd one out
- The morning-after plan, so one night doesn't turn into a lost week
Is this for you?
This is for you if...
- You're over 50 and what used to work doesn't anymore
- You've lost the same weight more than once, and you're tired of starting over
- You eat "pretty healthy," but the scale won't budge
- You find yourself in the pantry at 8pm and don't know why
- You want to walk into January already moving, not making another resolution
Then Saturday was made for you.
Let's be honest
It's NOT for you if...
- You're not willing to change anything and still hope to lose weight
- You're too busy to prioritize your own health
- You want someone to hand you a meal plan so you don't have to think
- You're waiting for the "perfect" time to start (it's never coming)
- You're looking for a quick-fix cleanse, a meal-replacement shake or a 1,200-calorie plan
I don't do those, and they're probably why you're here.
Your coach
Hi, I'm Jennifer.
I have a Master's degree in exercise physiology, and for more than 15 years I've helped women over 45 lose weight and keep it off.
I've personally reviewed more than 3,500 food diaries. I've seen every pattern, every excuse, and every reason the weight comes back.
I'm 51, so I'm not teaching this from the outside. I know exactly how different your body feels now, and I know what actually works.
On Saturday, I'll show you.
Questions
Good questions.
What if I can't make it live?
Come live if you possibly can, because the live coaching and Q&A happen in real time. If you can't, you'll still get the replay and the workbook.
Should I be on camera?
Yes, please! I'd love to see you, and the coaching is so much more personal when we can connect face to face. Just please don't join while you're driving.
How does the Stop Starting Over Community work?
It's a private WhatsApp group for ticket holders. Your invite link is on your thank-you page and in your confirmation email, so you can join right away. Before the workshop, we'll get you ready. After it, you'll get daily prompts to put your plan into action, plus a place to share wins and stay accountable. The community runs until Sunday, November 1.
Will you be selling something?
At the end, I'll tell you how you can keep working with me if you want more support. It's never required. You'll leave with a complete plan either way.
I've tried everything. Why would this be different?
Because we're not handing you another diet. We're finding out why the last ones didn't stick.
You can spend the next 10 weeks promising yourself you'll start in January.
Or you can spend 3 hours on Saturday and walk into January already lighter.
Already in control, and proud of yourself.
Stop Starting Over.
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